Leading the industry in Automotive Software for over 20 years!

ProMax Desking

ProMax is proud to receive the Diamond Award in the Desking category of the Auto Dealer Today Dealers’ Choice Awards. We are honored to be voted the industry’s best desking solution by our customers. We are extremely lucky to work with such great dealers who know that our goal is their dealership’s success. This is our eighth year in a row being voted #1!

RETAIL AND LEASE

Leverage the industry’s top desking solution to simultaneously desk all available lease and retail options before selecting the best choices for your customer.

SUBPRIME

Utilize our innovative method of extracting critical information from a customer’s credit bureau & application to find the most profitable combinations of lender and vehicle in seconds!

DEAL SEARCH

Prevent deals from slipping through on a busy Saturday by ensuring you try every possible program to bury some negative equity while staying within your customer’s budget.

INCENTIVE OPTIMIZER

Maximize your manufactures incentives by finding the best combination of stackable rebates for any customer.

CLOSING TOOLS

ProMax Desking offers an expansive and customizable assortment of the best proposals on the market.

F&I TOOLS

Arm your F&I department with customizable menus and unique lender review and submittal tools.

INVENTORY & E-BROCHURE

Optimize your biggest investment and utilize our powerful E-brochure to quickly present prospects with vehicle options

FORMS

Print a wide variety of Laser and Impact Forms- industry standard forms and custom-programmed.